Fashion

Beyond Blogging: Going From Style Blogger To Designer


Each once in a although, bloggers come along that are so spot-on with their style suggestions and tips that they rapidly elicit a massive following. These are a lot more than writers giving reviews on merchandise these are inspirational figures that generate a entire new way to experience clothing, in turn becoming significant fashion icons that others appear to in order to shape their own styles. When you have that much influence and respect in the style globe, it only tends to make sense to take the subsequent logical step: embrace ecommerce and begin your personal fashion brand. We function some of the very best, and most effective of these bloggers, turn designers beneath who prove that not only is creating your personal clothing the new ‘in thing’, but also that you can be very productive undertaking so.

Emily Schuman of Cupcakes and Cashmere

Starting out with her weblog, Cupcakes and Cashmere, Emily elevated in popularity and engaged in two collaborations and published two books just before she settled in to invest the time and work in her personal line. Also named Cupcakes and Cashmere, the brand is light, fun and feminine, just like the personal style that fans have fallen in adore with through her weblog. Her line is available by way of Nordstrom and Shopbop. Rumor also has it that Emily will have a property line coming out, to be presented by means of Bed Bath and Beyond.



Elin Kling of The Wall

Elin Kling, former blogger of The Wall, launched her brand Totême in 2014, which is available on Net-A-Porter and the trendy SoHo boutique, The Apartment, as nicely as by means of her own ecommerce shop. Just before launching her line, however, she had successful collaborations with Guess and H&M. This success gave her want she needed to branch out on her own – effectively, not specifically on her personal, given that hubby and business companion Karl Lindman has also been there each step of the way.

Chiara Ferragni of The Blonde Salad

Perhaps a single of the most effective to have branched out from blogging to style, Chiara Ferragni launched her shoe collection, Chiara Ferragni Collection, in 2014 a line that has been successful sufficient to bring in millions and is obtainable worldwide. Moreover, Ferragni was featured in a Harvard Company Assessment case study, examining the achievement of her brand, which leads her to one particular far more successful achievement and call for acclaim – being the first blogger to be profiled in HBR.

Rumi Neely of FashionToast

One particular of the “original” style bloggers, Rumi Neely launched her private style weblog FashionToast back in 2008. After her weblog skyrocketed in loyal, eager followers, Neely was catapulted to fame and made into a style icon. It was for that reason inevitable that she would come out with her personal line. Soon after all, what is there left to do when you have accomplished every thing else? So that is exactly what she did, launching Are You Am I in 2014 (a play on the initials of her name, R.U.M.I). Her slinky fashion line, that leaves extremely little to the imagination might not be for everyone, but for her loyal fan-base these skimpy pieces are really hot commodities.